According to the United Nations World Assessment Report of Water Resources, millions of tons of garbage are dumped into rivers, lakes and streams every day and each liter of waste water will pollute 8L of fresh water. In the near future, water pollution is likely to become a "worldwide disaster". How to ensure the safety of drinking water has become an urgent problem for all countries in the world, and countries and enterprises attach great importance to the safety of drinking water. Under the influence of this trend, bottled drinking water industry, which has higher requirements for safety and health, once was a development of blowout. However, with the market changing, only some leading brands have maintained a good momentum of development.
As a leading giant in Chinese drinking water industry, Nongfu Spring has been committed to providing safe, healthy, convenient and fashionable drinking water for human beings. It advocates the business concept of being natural, healthy and safe. It is well-received by users at home and abroad, and become a typical representative of national brands that is keeping going global.
Part of the reasons why Nongfu Spring has such a great influence is that it persists in using natural water only from natural water sources and being the porter of nature. At the same time, it is inseparable from its strong technical support and high-quality product R&D. Nongfu Spring takes strict control of drinking water safety by adopting the high-speed aseptic filling equipment meeting log6 sterility standard, and advanced drinking water production lines. In addition, It has low energy consumption and high-efficiency direct rail transportation capacity in the three major water sources, and its product quality assurance system covers raw materials, R&D, manufacturing and sales channels, ensuring the highest quality and sustainability of its operations. The safety of drinking water is highly reliable, which is also the key to win a large number of domestic and foreign users.
In terms of product research and development, Nongfu Spring is always able to tap the needs of consumers with accurate market insight, and make products that users want and need. From the brand logo of "beautiful mountains and clear water", to the classic design with red and white colors of the mineral water bottles, and the national advertising slogans such as "Nongfu Spring tastes a little sweet", "We do not produce water. We are porters of nature", Nongfu Spring has created numerous brand assets in the last 20 years or more and kept displaying the brand valueto consumers.
Trust depends on specialty, and choices are based on quality. The market performance of Nongfu Spring is the best proof of it. In the era of global integration, China's drinking water enterprises should not only perform well in domestic market and provide safe and reliable products, but also improve their scientific and technological innovation abilities and take a broad view of global market. As a drinking water brand, Nongfu Spring will make unremitting efforts to deepen the development in drinking water industry, stay true with the original aspiration, adhere to the brand concept of "natural and healthy", and strive for the cause of human drinking water safety.